In full gratitude, I would like to acknowledge the following individuals who have contributed in numerous ways to finish this pursuit.

To my adviser, Nicolas Deocampo, for the motivation, insight, and guidance; to the panel members Rolando Tolentino and Ma. Diosa Labiste whose patience and valuable advice have led to the fruition of this thesis. For imparting their wisdom throughout the years of my study: Patrick Campos, Mark McKeown, Anne Marie de Guzman, Roehl Jamon, Roy Iglesias, Jonathan Rondina, Rachel Khan, Reuben Cañete, Sari Dalena, Fernando Paragas and now Dean Arminda Santiago.

To the organizations and people whose works and correspondence helped in shaping this research: Kodao Productions, Tudla Productions, Mayday Multimedia, PinoyMedia Center & Film Weekly, RESBAK, ST-Exposure, Aninaw Productions, Sine Panayanon, Kilab Multimedia, and The Breakaway Media; Lady Ann Salem, Erika Cruz, Vincent Silarde, Raymund Villanueva, Lordiane Odulio, Jaja Necosia, JL Burgos, Leni Velasco, Seymour Sanchez, Pam Miras, and Hector Calma. A heartfelt gratitude also goes to Yason Banal, Rosel San Pascual, Jackie Manalo, Dey Mararac, Sc Astrera-Junio, and the CMC Graduate Studies Department and UP Film Institute Office.

To these places, whose atmosphere, accommodating people, and materials have significantly contributed to my productivity: 933 Co-Working Mnl, the libraries of the UP College of Mass Communication, Far Eastern University, and Mapua University.

For the companionship, Adrian Mendizabal, Rudyard Pesimo, Jaerold Ramos, Henry dela Cruz, Airo Dancel, Raiza Aquino, Jamie Rubio, Alaine Allanigue, David Corpuz, Chrissy Ustaris, Kristine Sulit, and Christianne Deligero.

To my parents, Rodolfo Cabasal, Jr. and Fortunata Cabasal and my siblings Harold, Herson, Harvee, and Princess Hershey for your steadfast support and for understanding me in choosing this path.